“We Rewrote This Title”: How News Headlines Are Remediated on Facebook and How This Affects Engagement

Social media have become a very important news platform, both for the presentation and consumption of by social users. News is therefore eagerly shared on platforms such as Facebook, Instagram, Twitter in hope reaching many consumers possible. In this highly competitive landscape, aim to attract consumer attention these stories incorporating logic into their reporting. study, we focus specifically conversion accompanying adaptations originating from online sites Facebook page medium, with (re)formulation headline that functions an element articles posts. Based computational analysis, compare headlines items outlet’s website published link user engagement metrics ( N = 10,579). The findings revealed routine rewriting or adapting contemporary journalism rather common done eye toward injecting elements better align logic, consequently magnifying its impact engagement.